Many of those who work in social media specially beginners may fall into some crucial mistakes that might create an obstacle in their daily work, in this series of articles we will try to illustrate them.
1- Believing that it’s a simple job
many of the clients believe that social media marketing in general in controlled by the specialist by a simple red button and that the results are saved as templates with the specialist as soon as client requests something the specialist can just execute the template, but the realistic scenario is totally different, results need a lot of work and thinking.
2- Ignoring the SEO
Some social media specialists totally ignore the SEO and they consider it something regarding the social networks only , but SEO is a really important thing when it comes to your product/marketing campaign; it helps your service to turn out as the first result in the search engines.
3- Planning Advertisements Costs Randomly
Some AD Campaign managers believe that they take a shortcut when they pay money randomly to ads that increase number of visits to his service, which can lead to counter productive results if he didn’t utilize the ads on social media the right way, also some people pay money to attract certain number of visitors which can’t be considered as marketing success and mostly have counter productive effect.
4- Selecting a WRONG moderator
Don’t make the publishing details available except to those who know well the marketing plan and the overall all vision of the project, it should preferably be 2 to 3 persons who are assigned to publishing and direct handling of the account that are social media and marketing specialists and preferably technology lovers this them more capable of handling the whole process.
5-Copycatting other campaigns
The concepts of other campaigns might not be suitable for you, so be creative and use the available tool as much as you in an effective way and this should give the best feasible results.