Looking for an SEO-friendly alternative to WordPress for your new website? See the features, pros, and cons of the top 10 competitors.
WordPress has long been hailed king when it comes to website platforms, especially for bloggers.
But is WordPress the best option to suit your needs for SEO?
Yes, it earned its reputation as a solid platform offering the ability to customize and brand your website with an expansive number of plugins, tutorials, and forums
But WordPress isn’t necessarily the most user-friendly website builder on the market.
It’s not an all-in-one solution, which means you must rely on plugins in order to achieve your desired customization and functionality.
WordPress is also built on top of PHP, an open-source scripting language for web development that isn’t always the best solution for specific tasks and purposes you might need for your website.
If you’ve been wondering which web design platform is right for you and your SEO goals, take a look at this concise breakdown of the best alternatives to WordPress.
Like WordPress, Joomla is an open-source content management system (CMS). Joomla itself is free, but you do have to pay for your own web hosting.
Part of Joomla’s appeal is its broad range of functionality that allows you to run any type of website – blogs, ecommerce, portfolios, informational websites, and more.
The downside to Joomla is that it isn’t ideal for beginners, so it’s best if you have some experience.
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If you’re looking for an easy, all-in-one platform that is fully customizable and doesn’t require third-party sites and plugins, look no further than Wix.
This option houses everything you need – hosting, domain, website software – within the Wix platform, and the step-by-step guide helps beginners create a beautiful website without any prior experience.
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This all-in-one option allows you to easily create a website on Squarespace’s own fully hosted platform. You do not need prior experience to use this intuitive site builder.
Squarespace hosts all of its features in-house, meaning you can’t install third-party extensions or use custom coding.
It’s a great solution for hobbyists and small businesses to build a professional site themselves, although it can be an expensive solution if all you’re doing is running a basic website.
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If you’re looking for scalability in an SEO-friendly WordPress alternative, BigCommerce might be the right option for you.
It features strong SEO support and smooth multi-channel integration — and there are no platform fees or commissions.
However, customer reviews weren’t overly favorable when it came to set up, and this ecommerce-targeted platform isn’t the best for small businesses or stores with tight margins.
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One of the most popular ecommerce platforms on the market, Shopify is designed to help you sell products.
That gives this option a major edge in the post-COVID digital shopping era, especially if your Shopify site is optimized for SEO.
Although Shopify can handle blogging and other niches, it isn’t the best solution for anything outside of ecommerce needs.
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Rather than joining the others on this list as a site builder or web software, Medium stands alone as a publishing platform with its own community and user base.
If you’re a blogger looking for an inexpensive way to publish content, this is a great solution.
But keep in mind that you don’t have customization options, meaning you can’t brand your own website. If you need a unique website with design control, Medium isn’t going to suit your requirements.
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Like WordPress and Joomla, Drupal is a CMS platform. The software is free, although you’ll have web hosting fees.
Drupal is one of the most technical and powerful CMS options on the market but it requires more skills to tap into Drupal’s full potential. This site building option is best suited for advanced users.
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If you’re looking for simple and affordable, Weebly might be up your alley. This site builder takes an all-in-one approach with the goal of making website creation accessible for everyone, not just programmers and web developers.
Weebly is revered for being user-friendly and straightforward but if you’re on the free plan, your website will be limited to only five pages.
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This platform is a WordPress contender when it comes to blogging but Ghost’s capabilities are limited for anything more.
If you’re in the right niche, Ghost is a simple and straightforward platform to suit your needs.
But if you know your website might grow, keep in mind that Ghost isn’t designed to scale a blog up into a business website or complex project.
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Magento is an ecommerce-based platform with more bells and whistles than Shopify. And while it offers a ton of business features especially suited to large-scale enterprises, it’s not the easiest platform to use.
Magento specializes in ecommerce and not much else. If you want a website that capitalizes on different features, the investment that goes into Magento probably isn’t going to be worth your time.
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Every option on this list has its pros and cons. Which one is the best for you depends on your skill level, time commitment, learning curve, budget, and website needs.
With the right tools you, too, can build something incredible!
More Resources:
Image Credits
All screenshots taken by author, May 2021
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Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing … [Read full bio]
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