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Last Call For LIVE Tickets, 10 Things To Know In Advance of the BSM Summit
OutKick 360’s Jonathan Hutton & Chad Withrow To Appear at The Summit Kickoff, College Contest Winners Announced
2022 BSM Summit Adds 6 Participants, Full Schedule Released For Next Week’s Show
Adam Schefter, Rick Radzik Named 2022 Champion’s & Mark Chernoff Award Winners
2022 BSM Summit Adds 6 More Speakers
5 Goals: Taylor Rooks
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Anatomy of a Broadcaster: Ian Eagle
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Anatomy Of An Analyst: Brian Griese
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Back To Basics: Strive To Be Great
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Back To Basics: Interviews
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“The full BSM Summit schedule of sessions and events is posted on BSMSummit.com.”
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As of this morning, we are five days away from bringing the sports media industry back together. The 2022 BSM Summit is ready to go, and having seen the guest list of who’s coming, I’m both excited and grateful to everyone who’s supporting this show. To make sure everyone is well aware of all of the key details, check out the list below. You can also find the full BSM Summit schedule on BSMSummit.com. Just scroll down past the speakers. It’s all updated.
#1 – TODAY is the last day for purchasing LIVE tickets to the 2022 BSM Summit. If you want to be in the room next week in NYC, you have until 11:59pm ET tonight to secure your seat. When the clock strikes midnight, live tickets will no longer be available for purchase.
#2 – Virtual tickets will remain on-sale until Tuesday March 1st. You will not be able to buy an online ticket to watch the show once Wednesday rolls around.
#3 – On-Demand tickets to watch the show after it’s over will be available in the near future. The goal is to have the entire show online and viewable by the middle of the following week. If you’re not able to make it to NY or view the Summit online during the two days it’s in session, this is another option to consider if you wish to check it out.
#4 – ALL ticket holders will receive an email from our virtual partner Nuvoodoo on Monday or Tuesday. This will contain the information needed to access the live link to watch the show online. Nuvoodoo will also be available throughout the show to provide support should any issues arise. Additionally, thanks to Benztown Branding, a chat box will be available for virtual attendees to interact with each other and/or submit questions for the speakers on stage.
#5 – If you purchased a live ticket to the Summit, all you need to bring next week to the Anne Bernstein Theater is photo ID and proof of vaccination. Someone from my team will check you in and give you your badge and lanyard, so you can enjoy the conference. Everyone who buys a live ticket also receives an online pass to watch the show virtually and on demand.
#6 – The OutKick BSM Kickoff Party takes place on Tuesday night March 1st at Hurley’s Saloon, 232 W. 48th Street. The event runs from 7:00pm-8:30pm. Jonathan Hutton and Chad Withrow of OutKick 360 will be on site to meet attendees, and a few other surprises are planned as well. Free drinks will also be available to welcome everyone to town.
#7 – The ESPN Radio After Party originates from The Playwright, 202 W. 49th Street. The event is scheduled from 6:00pm-8:00pm. Food and drink will be free to all Summit attendees. ESPN Radio’s Freddie Coleman and 98.7 ESPN NY’s Chris Carlin are expected to be on hand, and a few other surprises are likely too.
#8 – All speakers are asked to be on-site 15-20 minutes before their sessions. This is to make sure everyone is in the right place, a few photos can be taken, and any questions and last minute prep items can be covered. All speakers should have received an email from yours truly regarding these details. If you didn’t, please email me asap > [email protected].
#9 – I understand folks want to arrange meet ups at the Summit but we don’t share private contact information of those attending the show. I’ve been asked at least ten times this week for phone numbers and emails and that isn’t something I’m going to provide. However, we will send out a document on Monday to all attendees so they’re aware of who’s coming to the show. You’re then on your own to connect via email, social or text.
#10 – The BSM Summit runs both days from 9a-5p ET at the Anne Bernstein Theater. The theater is located at 210 W. 50th Street. There are a few short-breaks scheduled throughout each day, as well as an out of the theater lunch hour.
That should cover the main items. If you have additional questions, send an email to [email protected] Stephanie Eads will be happy to help. In the meantime, thanks for reading, spread the word about today being the last day for in person tickets, and if you’re already set to join us, I’ll see you in a few days!

Jason Barrett is the owner and operator of Barrett Sports Media. Prior to launching BSM he served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco and 101 ESPN in St. Louis. He has also produced national shows for ESPN Radio including GameNight and the Dan Patrick Show. You can find him on Twitter @SportsRadioPD or reach him by email at [email protected]
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“Jonathan Hutton and Chad Withrow of OutKick 360 will be on hand to welcome everyone to town. We’ll also have a few giveaways and surprises too.”
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The countdown is on for the 2022 BSM Summit. In eight days we’ll enter the Anne Bernstein Theater with an action packed schedule of speakers and sessions, determined to strengthen the industry’s knowledge of opportunities and information. But before the flurry of stage presentations begin, we’ll gather for ninety minutes to enjoy a few beverages, reconnect with familiar faces, and make introductions to those we haven’t yet crossed paths with.
I am thrilled to have OutKick and OutKick 360 on board as our exclusive sponsor of OutKick’s BSM Summit Kickoff Party. The kickoff party will take place Tuesday night March 1st from 7:00pm-8:30pm at Hurley’s Saloon, 232 W. 48th Street. The bar is one block away from Hotel Edison, our hotel partner for this year’s Summit. The heated rooftop area at Hurley’s will be all ours, and free drinks will be provided courtesy of our friends at OutKick.
In addition, Jonathan Hutton and Chad Withrow of OutKick 360 will be on hand to welcome everyone to town. I’ve known these talented Nashville based hosts dating back to their time on the local airwaves of 104.5 The Zone. Having since moved into radio syndication, in addition to expanding their brand in the digital space, I’m sure those on hand will enjoy getting to know both of them. And if free drinks and face to face conversations aren’t enough, we’ll have a few giveaways and surprises too. Anyone attending or speaking at the Summit, is welcome to drop by OutKick’s BSM Summit Kickoff Party on Tuesday night.
Our next order of business involves our recent contest for college students to earn tickets to the Summit. As the host of this event, and someone who loves the business and wants to see it thrive forever, I think it’s vital to give back. It’s amazing what a day at the Summit can do for a young person who’s considering a future in this field. Not only is the knowledge and access gained invaluable, but the introductions made at the show can go a long way towards future opportunities. Case in point, two years ago, one of our winners was Derek Futterman. His experience at our 2020 show led to contacting me afterwards. He now writes for BSM, and has gained a ton of experience writing about the business, and connecting with talented folks across the industry. I only wish something like this existed when I was getting started.
Which brings me to the announcement of our winners. I said I’d giveaway five tickets to the conference, but there were six submissions that stood out, so I’m being extra generous. Congratulations to Ben Fadden of St. John’s University, Zach Cohen of the University of Florida, and the Hofstra Four: Griffin Schmoyer, Jacob April, Yaw Bonsu, and Will Wiegelman. All six have earned tickets to enjoy the 2022 BSM Summit. My Sales Director Stephanie Eads will touch base soon to finalize ticket details.
If you missed my post yesterday, we’ve posted the full schedule of sessions on BSMSummit.com. Scroll down past the speakers to see everything we have planned. Both days run 9a-5p, and it promises to fun a productive two-day affair.
A reminder, tickets to attend the show in person are on-sale until Friday night. After that time, the only way to enjoy the show will be courtesy of a Virtual ticket. For those unable to travel, virtual viewing is a great option. We thanks NuVoodoo Media Services for making it possible.
That’s the latest involving next week’s show. Only a few loose ends to tie up, and then we’re all set for next week. Hope to see you there!

Jason Barrett is the owner and operator of Barrett Sports Media. Prior to launching BSM he served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco and 101 ESPN in St. Louis. He has also produced national shows for ESPN Radio including GameNight and the Dan Patrick Show. You can find him on Twitter @SportsRadioPD or reach him by email at [email protected]
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“Our full schedule of sessions, and all of our speakers are updated on BSMSummit.com.”
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We are nine days away from reuniting the sports media industry for the 2022 BSM Summit. This is our first event since February 2020, and though it’s been a long road to get back to this point, I’m really excited about spending two days in New York City with some of the finest men and women in this business. If you haven’t bought a ticket to join us in the building, tickets are still on-sale on BSMsummit.com. However, we will stop selling live tickets to the show on Friday night February 25th, so make sure to secure your seat before time expires.
If you’re unable to join us in New York City for the conference, there is another way to enjoy it. Virtual tickets are available to watch the Summit via the conference website thanks to our friends at Nuvoodoo. If you work in the media business, and want to get smarter, this is a two day event that’s worth your time. Virtual tickets will remain available until Tuesday March 1st.
To help us inform and entertain attendees, we’ve gathered fifty five industry professionals from the biggest and best companies and brands across the country. Our full schedule of sessions, and all of our speakers are updated on BSMSummit.com. This should help everyone with finalizing plans around select sessions. Just scroll down past the speakers section, and you’ll see the itinerary for each day. Be advised that details for the Tuesday night Kickoff Party will be shared in the next few days. Stay tuned.
Included in the fifty five names are five new on-stage participants. I’m pleased to welcome back CBS Sports Radio’s Maggie Gray. Last time we held the Summit in NYC, Maggie was a panelist. This time she’ll lead a conversation on video strategy with ESPN’s Vice President of Digital Production Mike Foss, and WWE’s Vice President of Digital Media Steve Braband. Also added to our schedule is Maxx Sports and Entertainment Group President Mark Lepselter, and McVay Media President Mike McVay. I’m also looking forward to seeing my longtime friend Freddie Coleman, he’ll be one of our special guests at the ESPN After Party. More to come on that front as well, soon.
Next to take care of will be announcing the five winners of our College Contest. I’m hoping to reveal those names tomorrow. Then comes the details about our Kickoff Party, and from there, it’s on to finalizing the attendees list, and putting the finishing touches on this year’s show. Thanks all for your patience and support. Keep an eye out this week for the remaining details.

Jason Barrett is the owner and operator of Barrett Sports Media. Prior to launching BSM he served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco and 101 ESPN in St. Louis. He has also produced national shows for ESPN Radio including GameNight and the Dan Patrick Show. You can find him on Twitter @SportsRadioPD or reach him by email at [email protected]
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“As I told Adam, his work in this business is second to none, but as tremendous as he may be as an NFL reporter, this is by far the best job he’s ever done.”
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For most, two days at the BSM Summit represents an opportunity to gain ideas, new information, and develop a few industry connections. But when a member of the sports media business takes the stage to be honored in front of their peers, it becomes a special moment for all. The look on their faces and the sound of their voices, makes it clear just how much it matters to be recognized by those who live and breathe this industry. Those on hand to witness it also enjoy being part of that individual’s special moment.
When we last gathered for this conference in 2020, we introduced two new awards: The Mark Chernoff Award and The Champions Award. I’ll circle back to the Chernoff Award in a minute, but I want to explain the meaning behind The Champion’s award first.
I’m a big believer in recognizing people who make a significant difference for the industry and those involved in it. Sure, we battle for ratings, revenue, guests, access, and breaking stories, but that’s just the work. When you use your influence and platform to do good for others, that speaks volumes about who you are as a person. It also shows how much of a difference you can make if you focus on what’s right, not just what benefits you.
In 2020, Keith Murphy and Andy Fales of KXNO in Des Moines, Iowa won the inaugural Champion’s Award. Those two men saw six of their colleagues lose jobs, their station cut most local shows, and rather than remain grateful to still be employed, they took a stand. They chose not to go back on the air, reached out to their advertisers to explain what was happening, and that decision created a lot of reaction. Their GM Joel McCrea then went to work, and convinced corporate leadership to reinstate the six terminated employees, move KxNo on to the FM dial, and that doesn’t happen without Keith and Andy standing up, the audience speaking out, and local advertisers supporting them. Acts like that define exactly what a Champion in our industry is all about.
Well, this year’s recipient has taken the spirit of the award and elevated it to new heights. I am honored to announce ESPN’s Adam Schefter has been chosen as our 2022 winner of the Champion’s Award.
When ESPN Chicago reporter Jeff Dickerson passed away in December, many in the industry were saddened, stunned, and at a loss for words. Few knew what to do, but all wanted to help. Jeff’s death left his 11-year old son Parker without a father. As devastating as that was, it was made even worse due to Parker losing his mother just two years earlier. Anyone in possession of a heart and soul couldn’t help but feel for the young boy and Jeff’s family.
After the news came out, Jeff’s sister in-law launched a GoFund Me campaign with a goal set at 100K. Many did what they could to help, but the attention and support the Dickerson family received went to a different stratosphere once Adam Schefter got involved. After seeing the story, Schefter called upon everyone to help. Within days, owners, teams, coaches, executives, media members, and businesses began donating to the fund. The 100K mark was shattered quickly, and just a few days later, the total hit 1 million when Schefter placed a five thousand dollar donation to help the fund get over the finish line.
When I saw this unfolding, I was very moved. I couldn’t have felt more proud of the way our industry responded. Some in Schefter’s position might’ve hesitated to use their social media platform fearing it could cost them followers, create issues with their employer and the people they cover, or open door for others to push for similar support. But Schefter never let that stop him from doing what’s right. He promoted Dickerson’s story everywhere and anywhere. As I told Adam, his work in this business is second to none, but as tremendous as he may be as an NFL reporter, this is by far the best job he’s ever done.
Few could’ve united the entire sports and media world’s the way Adam did. Jeff’s image was displayed across the country on stadium screens and inside press boxes, and his story became part of local and national radio and television programming. As painful as it is to lose a son and father, for a few days, the Dickerson family had reason to smile and feel proud. Nobody played a bigger role in making that possible than Adam Schefter. It’s an honor to present him with this year’s Champion’s Award, and though he won’t be able to attend due to NFL Scouting Combine commitments, I’m excited to share his video message to the industry at the 2022 BSM Summit. At the conclusion of that video, BSM will make a one thousand dollar donation to the Parker Fund in Adam’s name as a way of saying thank you on behalf of the sports media industry. If you work in television or radio and are planning to attend the Summit live or virtually, I’d love to see you join me in making a contribution as well.
Our next award winner will join us in New York at the Summit. So too will Traug Keller, who we’ve previously revealed has been chosen as our 2022 recipient of the Jeff Smulyan Award.
When I thought about creating an award to recognize sports radio’s top programmer, I knew it had to be named after Mark Chernoff. No program director had a greater impact on the sports radio format over the past three decades than Mark. It took a little convincing because Mark isn’t one to seek the spotlight, but once we put it into motion, I could tell it meant a lot to him. It also meant a great deal to Mitch Rosen, our first recipient of the Mark Chernoff Award.
This time, the honor of being selected as the 2022 Mark Chernoff Award winner goes to 98.5 The Sports Hub program director Rick Radzik.
Rick has been a vital part of the Hub’s success since the brand launched in August 2009. His Boston radio resume is lengthy, but his move into the program director role didn’t happen until December 2019. As exciting as that was, in less than two months he was instantly tested as the pandemic hit, cancelled sports, and created uncertainty all across the industry. Despite those challenges, the Hub got stronger. Their talent and play by play relationships remained in tact, listeners flocked to the brand, ratings increased, and revenue soon followed.
Then in 2021, the brand reached an even higher level. That was made clear during the BSM Top 20 when the station swept every single major market category. The Hub finished first in every single ratings book, growing from a 13.8 share in the winter to a 20.7 in the fall. They also produced the most revenue among all sports stations for the entire year.
Running a brand successfully requires great talent, a top notch support staff, a strong sales department, a creative digital team, and outstanding leadership. The Hub certainly has those pieces in place, and with Rick at the helm, the station is ascending to record levels. It’s going to be an honor to welcome him to the Summit in two weeks, and have Mark Chernoff present him with the 2022 Mark Chernoff Award.
A reminder, tickets for the 2022 BSM Summit are on-sale until Friday February 25th. After that date, only virtual tickets will be available. We will not be selling tickets at the door, so if you work in the industry and are thinking about joining us, visit BSMSummit.com to secure your seat over the next nine days. I hope to see you there.

Jason Barrett is the owner and operator of Barrett Sports Media. Prior to launching BSM he served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco and 101 ESPN in St. Louis. He has also produced national shows for ESPN Radio including GameNight and the Dan Patrick Show. You can find him on Twitter @SportsRadioPD or reach him by email at [email protected]
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