What is WordPress? A guide to the free website builder – Business Insider

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WordPress is a popular open-source content management system (CMS) that’s free to use. It lets you build your own website without needing to learn programming languages like JavaScript, Python, or C++. 
WordPress can be used to create a wide range of websites, including personal blogs, online portfolios, business pages, and e-commerce websites thanks to a wealth of features.
As an open-source software licensed under the GNU General Public License (GPL), WordPress isn’t owned by one company or entity. Rather, hundreds of developers and users work together to constantly improve the software.
WordPress was created as a blogging platform in 2003 by Matt Mullenweg and Mike Little. As a college student, Mullenweg used the b2 (also known as cafelog) blogging system, but the original creator stopped updating it. As a result, Mullenweg created his own version of the system with help from Little. While Mullenweg is the face of WordPress, the software continues to develop thanks to its community of contributors.
While WordPress started out as a blogging tool, these days it can be used to make all sorts of websites for all sorts of purposes, thanks to a plethora of plug-ins and themes. In other words, you can pretty much create any type of website you want with WordPress.
WordPress can be used to create business websites, blogs, online resumes, portfolios, e-commerce stores, membership sites, and more.
Quick note: When searching for WordPress online, you’ll likely find two websites, and The former is where you’ll find the free software that you can install on your web host. The latter is a paid service that can help you build a website. allows you to own your website, and offers the most flexibility. All you need to start building your website are a domain name and web host. will host your website and handle everything for you, but at a monetary cost and loss of some flexibility.
Some notable examples of WordPress sites include The New Yorker, Microsoft News Center, and The Walt Disney Company.
The software includes lots of features to help you build a unique site.
Themes: Themes give your website its general look and include color schemes, font styles, and a general layout. Themes are often customizable and provide a great starting point for creating your website without having to build it from scratch.
Plug-ins: Plug-ins are software you upload to your website to add features and functionality like e-commerce, contact forms, and an Instagram feed.
SEO: Search engine optimization (SEO) is what makes your website’s content discoverable through search engines like Google. Better SEO means your content appears closer to the top of a search list, and WordPress offers a base code for SEO. 
Mobile-friendly: Most WordPress themes come optimized for mobile devices, translating your website design to something that also works and looks good on phones.
WordPress block editor: This feature, also known as the Gutenberg WordPress editor, allows you to “drag and drop” your content for easy editing on WordPress pages and posts. 
For self-hosted WordPress sites (through, you need two key things to get started: web hosting and a domain name. 
For web hosting, there are three common approaches: shared WordPress hosting, do-it-yourself VPS WordPress Hosting, and managed WordPress hosting.
A domain name is your website address. Choosing a unique domain name can be tricky, as there are almost 2 billion websites currently in circulation, but there are some general tips that can help you find and purchase the perfect available one.


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